SEO Services
Search Engine Optimization
- Comprehensive Website Audit
- Market Research
- In depth Keyword Research
- Title Tag Optimization
- Meta Tag Optimization
- Content Optimization
- Image Optimization
- Site Structure
- Offsite Optimization
- Google Analytics
Why you need SEO
A website can do just fine online without SEO. PPC, social media and other properly implemented off-line marketing efforts can really help a site succeed online with little or no SEO. But unless and until you begin to SEO your site it will always under perform, never quite reaching its fullest potential. Without SEO, you'll always be missing out on a great deal of targeted traffic that the other avenues cannot make up for.
There are four basic benefits of SEO that are the foundation of the online success that it brings. In the end, what we are all looking for is more business. But in order to get that there are a few things that need to be dealt with as part of your optimization strategy.
Indexed pages
Before you can get your pages to rank for your targeted keyword phrases, you need to be sure that the search engines can first find them, and second decipher them. This goes back to making sure that you have a strong, search engine friendly website architecture. You do this by ensuring your links are properly navigable. The navigation of your site must have a properly established hierarchy, and your content needs to be readable. I'll touch on these things in more detail later in the series.
Rankings
This is what we all want SEO for, right? Actually, I hope not. We'll discuss the other two benefits which are far more important next, but while rankings are an important part of SEO, they are not the goal in and of themselves. Too many people look at rankings and think "I'm losing x amount of business because I'm not ranked #1. This may or may not be true. Different rankings produce different bounce rates. It's important to understand that rankings don't make sales, they just provide a way in the door, and those that come in at #1 may not be as ready to buy as those that come in at #5.
Visitors
Once you start getting rankings, even for low-volume but important keywords, you'll start to see your visitor count rise. Again, this is good, but not the ultimate goal you're trying to achieve unless you get paid on a cost per impression basis.
Conversions
This is the big goal. The end-all, be-all purpose of search engine optimization. SEO is more than just helping you get rankings and drive traffic to your site. It should also help you increase your conversion counts and percentages. A conversion can be anything you want it to be; a comment on your blog, a download of a white paper, a follow on twitter, or a purchase of a product. Its important to know what your conversions are so you can set your optimization goals to help achieve them.